WE DON’T MISS the water when the cash runs dry. Bottled water, that is. That refreshing news came recently as Nestle reported nearly a 5 percent drop in bottled water sales in North America and Western Europe. That company bottles water under the familiar names of Poland Spring, Perrier, S. Pellegrino, and Deer Park.
Pepsi’s Aquafina and Coke’s Dasani reported declining or weakening bottled-water sales as well. The president of Pepsi’s North American bottling group, Rob King, said in a July conference call, “In just a tough economic environment, one of the first things that a shopper can do is consume tap water as opposed to purchasing bottled water.’’
The sad part is that ending the bottled-water fad took a recession, when common sense should have kicked in long ago.
Bottled-water scam finally feels squeeze - The Boston Globe
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